Bonus Webinar
(CANCELLATION NOTICE) Holiday Marketing: Increase Sales by Optimizing Seasonal Campaign Strategies has been cancelled.
IMPORTANT: We regret to inform you that due to travel delays, today's Holiday Marketing Webinar with Keith Tomasek has been canceled. We sincerely apologize for any inconvenience this may cause.
For non-members who paid the $10 registration fee, you have the option for a full refund or, if you prefer, you can leave your payment as a donation to support AACT's ongoing educational programs. If you’d like to leave your payment as a donation, simply reply to [email protected] to let us know. Refunds will be processed automatically for those who do not respond.
Thank you for your understanding, and we look forward to providing more valuable content in the future. For additional educational opportunities, please visit https://aact.org/webinars.
Presented by Keith Tomasek
Did you know that holiday spending patterns have changed because retailers like Amazon and Walmart initiate holiday sales in October? In November, Black Friday is one of the most competitive times of the year for people producing shows & events, and our presenter, Keith Tomasek, has experience boosting sales for arts organizations at this time when consumers are most primed to purchase.
This bonus webinar will be packed with actionable tips like how to reach Gen Z adults, 62% of whom plan to shop for Black Friday sales, a higher share than for any other generation.
Thursday, September 26
Presenter
Keith Tomasek is an award-winning digital strategist specializing in social media marketing for arts organizations. In that role, a campaign he created for the Grand Theatre in London, Ontario, received a Virtuoso Award from the International Association of Business Communicators.
Working as Senior Interactive Media Developer with America Online, Tomasek partnered with major brands, including RBC Royal Bank and Warner Brothers, to create online marketing campaigns, including the interactive marketing for Lord of the Rings: The Fellowship of the Ring
Prior to working as a consultant, Tomasek wrote and produced award-winning radio & TV for the CBC and CTV. He also produced award-winning short films, one of which was shortlisted for an Oscar nomination. His "Performer's Podcast" won the "Best Culture Series" at the 2018 Canadian Podcast awards. He publishes the website Stratford Festival Reviews, which has been called "the RottenTomatoes.com" of North America's largest classical repertory theatre company.
