Bonus Webinar
Holiday Marketing: Increase Sales by Optimizing Seasonal Campaign Strategies
Presented by Keith Tomasek
Did you know that holiday spending patterns have changed because retailers like Amazon and Walmart initiate holiday sales in October? In November, Black Friday is one of the most competitive times of the year for people producing shows & events, and our presenter, Keith Tomasek, has experience boosting sales for arts organizations at this time when consumers are most primed to purchase.
This bonus webinar will be packed with actionable tips like how to reach Gen Z adults, 62% of whom plan to shop for Black Friday sales, a higher share than for any other generation.
Thursday, September 26
2:00 PM Eastern / 1:00 PM Central
One hour Zoom webinar with Q+A
Free for members / $10 for non-members
>> Registration information coming soon
Presenter
Keith Tomasek is an award-winning digital strategist specializing in social media marketing for arts organizations. In that role, a campaign he created for the Grand Theatre in London, Ontario, received a Virtuoso Award from the International Association of Business Communicators.
Working as Senior Interactive Media Developer with America Online, Tomasek partnered with major brands, including RBC Royal Bank and Warner Brothers, to create online marketing campaigns, including the interactive marketing for Lord of the Rings: The Fellowship of the Ring
Prior to working as a consultant, Tomasek wrote and produced award-winning radio & TV for the CBC and CTV. He also produced award-winning short films, one of which was shortlisted for an Oscar nomination. His "Performer's Podcast" won the "Best Culture Series" at the 2018 Canadian Podcast awards. He publishes the website Stratford Festival Reviews, which has been called "the RottenTomatoes.com" of North America's largest classical repertory theatre company.
